Veris Residential

Veris Residential develops, owns, and manages premier multifamily communities with passion and purpose. They were in need of a brand that told a visual story of their sustainability-conscious mission. The identity combines natural textures and colors with elegance and simplicity, creating a robust toolkit interwoven with the brand’s core values. As part of this brand development, I also created Veris’s sub-brand, Embrace by Veris Residential. Embrace is both an internal philosophy that defines how Veris operates and a visible program that helps activate their purpose. The program’s identity was carefully considered in its relation to the parent brand while making it feel recognizable on its own.