The Bump

The Bump, a trusted resource for parents and parents-to-be for decades, sought a brand refresh to meet ambitious growth goals and stand out in a competitive market. Collaborating with the strategy team, I developed a vibrant visual update rooted in The Bump's refreshed brand foundation, emphasizing a contemporary style that encourages meaningful conversations with parents on an adult level. This concept features pops of color, authentic activity, and playful elements while presenting real information in a simple, colorful, and accessible way.