Inova

Inova, a leading healthcare system in Northern Virginia, needed a comprehensive rollout of their new brand. Working alongside the Creative Director, I spearheaded high-volume creative execution, multi-channel marketing campaigns spanning digital, broadcast, and out-of-home placements, brand governance, video concepting, and more. The initial launch of the rebrand elevated brand perception, exceeded industry benchmarks in awareness and favorability, and continues to drive ongoing marketing initiatives.