Tangen Draw

Tangen Draw embarked on an ambitious venture to produce and sell consistently superior tasting, grass-fed/finished beef and bison products and required a consumer-facing brand that would gain the attention and trust of a direct-to-consumer audience. I crafted a brand that balances the organic fluidity of natural surroundings with the strong and rugged spirit of the ranch experience. The brand is deliciously refined and beautifully real—the perfect compliment to the product’s quality.