The Reach

The Reach, a boutique Key West hotel, underwent a repositioning to better align within Hilton’s portfolio while capturing the essence of Key West hospitality. To compliment the new positioning, I developed a brand that was authentically stylish, embodying the essential "Key Weird-ness" of the locale. From branding to in-room messaging and marketing, each touchpoint emphasized the indulgent experience of the Conch Republic, staying vividly adrift in Key West's richly relaxed, off-beat nature.